Logos – Brand and Visual Identity – UW–Madison
WEBUW–Madison’s logos are recognized around the world and serve as powerful shorthand for the brand, evoking strong feelings of Badger pride, nostalgia, and community. UW logos are protected by trademark licensing and must adhere to usage guidelines.
Brand and Visual Identity – UW–Madison's official brand guide – UW…
WEBYour source for the University of Wisconsin–Madison brand and visual identity. On this site you will find UW logos, colors, templates, guides, and more.
Resources – Brand and Visual Identity – UW–Madison
WEBBrowse a full collection of UW–Madison branded assets. Download logos, fonts, PowerPoint templates, and more.
What’s in a W? A history of UW’s famous W designs
WEBApr 8, 2021 · The combination of the “W” crest and “Wisconsin” wordmark contains elements from the Wisconsin Fieldhouse, constructed in 1929, making it a familiar icon for the institution. Credit to UW Media. Another logo synonymous with the university is the Wisconsin Athletic Department’s logo.
File : Wisconsin Badgers logo.svg - Wikimedia
WEBMar 9, 2023 · The Motion W is considered the official logo for Badger athletics and is restricted to such use. It should never appear on non-athletic materials, such as websites representing academic departments. For more details about appropriate use of the Motion W, visit UW Athletics guidelines .
Brand and Visual Identity – Office of Trademark Licensing – UW…
WEBIt introduces the key typography, sizing, and more — for highly recognizable marks including Bucky Badger, the Motion W, and other athletics logos. UW–Madison’s Brand and Visual Identity website explains the vision and rationale for UW’s brand.
Brand Graphics | Brand Style Guide - University of Wisconsin …
WEBThe logo and word mark should always appear large enough for the “Universities of Wisconsin” to be legible. Never use a file that is too small for the rendered size so the image appears pixelated. The color of the logo, mark, and word mark should remain the primary brand color.
Official UW Logos | Wisconsin Alumni Association - uwalumni.com
WEBThere have been three official UW logos: the early Numen Lumen seal, the wordmark logo and the current logo, the W crest.
Bucky Badger - Wikipedia
WEBThe United States Patent and Trademark Office allowed the UW to register the marks despite previous third-party use on the grounds that the public identified the Bucky Badger logo with the University of Wisconsin–Madison.
WEB14 style guide // university of wisconsin logo with full wordmark primary team colors neutral colors
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