Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said.

Reddit has launched two AI-powered advertising features, Reddit Insights and Conversation Summary Add-ons, to enhance campaign effectiveness by analysing user conversations and showcasing positive comments.

Social media platform Reddit (NYSE:RDDT) has introduced "Reddit Community Intelligence" and launched two new early-stage AI tools under the same initiative, which it expects to be helpful for advertising and marketing for brands.