Subscribe to TheStreet's free daily newsletter 💵💰 One thing that might stand out in some people's minds is being late to ...

One of the most exciting announcements is that a New Starbucks 1971 Roast is coming to US and Canada Starbucks cafes this ...

"It is clear we need to fundamentally change our strategy to win back customers ... before deciding how to revive sales there. In fiscal year 2025, Starbucks also plans to cut back on new ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Brian Niccol, CEO of Starbucks, the iconic coffee chain, has announced a series of important changes to its management ...

Starbucks is testing a new protein-rich drink, a sugar-free vanilla latte with banana cold foam. It has at least 15g of ...

A big part of Starbucks’ comeback plan is making employees’ lives easier, both through additional human capital and ...

For international sales, Starbucks saw both its comparable ... The management team describes the project as a "fundamental change in strategy needed to solve [the] underlying issues" by restoring ...

Starbucks witnessed store sales decline by 4% in the first quarter of 2025. CEO Brian Niccol said the changes were part ... and confidence in your chosen strategy are more critical to your ...