Prime Day is now an industry-wide retail showdown—and Amazon’s biggest rivals, led by Walmart, are gaining ground both online and in stores.

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.

The most popular stores, like Walmart and Target, are holding their own competitor sales during Prime Day. Here are all the sales to check out ...

MarketWatch polling suggests interest in Amazon’s super-sized Prime Day is muted. BofA analysts say the longer event suggests Amazon has more capacity to offer discounts, despite tariff fears.

Amazon Prime Day 2025 sales dropped 41% on the first day compared to 2024, according to Momentum Commerce. Amazon disputes ...

Data from Amazon (NASDAQ: AMZN) and Adobe (NASDAQ: ADBE) reveal that this year’s Prime Day event was the largest on record, ...

The Dow, S&P 500 and Nasdaq remain volatile as trade deals and tariffs keep investors in limbo. Amazon’s Prime Day met with fierce competition as Walmart, Costco offer their own deals. Oil inches ...

The makers of the Theragun are having their own summer sale right now. Shoppers can save up to 35% off select items. As of ...

To help you shop smarter, the Hearst Television Data Team has developed the Prime Day Deal Checker tool. This tool compares a ...

A Momentum Commerce researcher said the slow start could indicate “evolving consumer behavior” after Amazon doubled the length of its Prime Day sales.

Amazon Prime Day is one of the biggest online sales of the year, but there are plenty of other alternative sales to shop as well. Although Prime Day will be held from July 8-11, several retailers are ...

Analysts expected a week of online sales events to bring in record revenue as consumers chase deals amid economic uncertainty ...