They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy.

These ads will show up in the Status and Channels section. WhatsApp says that it will use information like the users’ country, city, language, the Channels they are following, and how they interact with ads they see,

Meta Platforms Inc. (META) has announced the introduction of advertisements within WhatsApp's Updates tab, marking a significant shift in the app's monetization strategy. This move aims to generate new revenue streams while maintaining user privacy and enhancing business engagement.