The White House has joined in on the hype surrounding the upcoming Superman movie opening on Friday, July 11. In a social media post on the eve of the combic book film’s highly anticipated debut, the White House social media team published an image of President Donald Trump in a Superman costume,

The colloquial use of the term by Trump, the White House, and U.S. governmental departments has prompted criticism.

He—the president, their leader, the martyr who had endured scandals and prosecution and an assassin’s bullet on their behalf—had repeatedly told them it was time to move on, and that alone should suffice. Why, he groused, would the White House add fuel to the fire, would it play into the media’s narrative?