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Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
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How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Why Starbucks must start delivering big-time
The chart of the day What we're watching What we're reading Economic data releases and earnings I have had a checkered history with Starbucks (SBUX). As an analyst during the Howard Schultz CEO era, I ...
Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?
The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...
Starbucks same-store sales fall again, but CEO Niccol says turnaround is ahead of schedule
Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...
Starbucks Closing Locations Amid Major Change, CEO Brian Niccol Announces
As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...
Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' plan
Starbucks' CEO, Brian Niccol, had his work cut out for him when he took on the top job in September. Here's what he's done to ...
Starbucks to close all pickup-only stores, including these in MA. See locations.
Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.