Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Wall Street remains optimistic about the leadership change. Starbucks Corporation (NASDAQ:SBUX) brought in Brian Niccol as ...

Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Starbucks has reportedly warned corporate employees that they will lose their jobs if they don’t report to the office three ...

On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in ...

“Starbucks used to have an energy around it,” Sharon Zackfia, an analyst at William Blair & Co., an investment bank and ...

New Starbucks CEO Brian Niccol is trying to tackle baristas, customers, and investors' biggest problems after the chain ...