DirecTV wants to make it easier for streamers to create their own programming package. The TV provider is offering three new standalone streaming content offerings, or Genre Packs, for subscribers to choose from: MyEntertainment (TV shows and movies),

EL SEGUNDO, Calif.—DirecTV said it is breaking the traditional cable bundle by launching three new Genre Packs and two new Mini-Pack Add-ons. These new streaming options continue the company’s push towards skinny, less expensive bundles and are designed to complement the launches of MySports in January and MyFree DirecTV in November.

DirecTV is launching three new Genre Packs and two new Mini-Pack Add-ons in the US. These streaming options complement the launches of MySports in January an

The new plans — called MyEntertainment, MyNews and MiEspañol — follow the launch of the sports-inclusive MySports package in January. This article, DirecTV announces new low-cost, genre-based TV packages,