DETROIT -- Ford Motor Company says it is increasing the price of three of its most popular vehicles thanks to tariffs instituted by President Donald Trump. According to Reuters, the automaker informed dealerships this week that prices for the Mustang Mach-E electric SUV, Maverick pickup and Bronco Sport will increase in the coming weeks.

The higher prices will apply to 2025 models of the Maverick, Bronco Sport and Mach-E built after May 2, according to a memo reviewed by The Wall Street Journal.

It’s earnings season, and automakers are warning investors about the impact tariffs will have on vehicle pricing. As first reported by Reuters, the cost of Ford's Mustang Mach-E, Ford’s electric SUV,