You’ll find Meta AI front and center in Meta’s apps: In the Facebook Messenger app, for example, tap Chats and you’ll see a Meta AI input box right at the top, above your real life friends and family members. Tap inside that box, and you can start chatting about whatever topic you like. You can also tap Meta AI on the tab bar at the bottom.

AI-generated user accounts are the new normal for Instagram and Facebook parent, Meta. Here's how AI influencers and artificial accounts are evolving.

Meta is removing Facebook and Instagram profiles of AI-generated characters that it launched in 2023, after some users discovered them and shared viral conversation, promoting backlash.