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Nike, Kim Kardashian

CNN on MSN · 3d

Nike is in a slump. It’s hired Kim Kardashian to help

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.

The Financial Times · 5h

Kim Kardashian gives Nike’s flagging business a swoosh

Jogging is not what made Kim Kardashian famous. No matter. The star of reality-TV promo vehicle Keeping up with the Kardashians has scored a major partnership for her Skims underwear and “athleisure” brand, teaming up with running-shoe supremo Nike to create new brand NikeSkims.

The New York Times · 3d

Nike Bets Big on Kim Kardashian

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.

21hon MSN

Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million

Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated ...

3don MSN

Nike Sees Stock Bump After Kim Kardashian Skims Deal Announced

NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.

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