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Nike announces partnership with an unlikely brand ambassador

Rolling Stone on MSN · 2h

America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims

The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025

Staten Island Advance · 5h

Nike announces partnership with an unlikely brand ambassador: Kim Kardashian

STATEN ISLAND, N.Y. -- In an attempt to “disrupt the global fitness and activewear industry … in service of all women athletes,” Nike has announced the release of NikeSKIMS -- a new collaboration with reality star Kim Kardashian.

Newsweek on MSN · 2d

Nike Sees Stock Bump After Kim Kardashian Skims Deal Announced

NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.

2don MSN

Nike is in a slump. It’s hired Kim Kardashian to help

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...

2d

Nike Bets Big on Kim Kardashian

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

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