Thrifty Ice Cream's new owners promise to keep the classic recipes while expanding the brand with new flavors and broader ...

When Rite Aid acquired the Thrifty brand in the mid-1990s, it did so to expand its market reach. Thrifty Ice Cream soon ...

More details on the future of the beloved Thrifty Ice Cream brand were released by its new owner after concerns that its ...

A holding company linked to Hilton Schlosberg and Rodney Sacks plans to bring the former Rite Aid-owned brand into new ...

Court documents show the Pennsylvania-based Rite Aid found a bidder for its ice cream brand, Thrifty Ice Cream. Hilrod Holdings L.P. will purchase the brand and KPH Healthcare Services for $19.2 ...

But now, as one of Rite Aid's assets, Thrifty Ice Cream will be for sale at a June 20 auction as part of the company's bankruptcy proceedings, according to Reuters.

Thrifty began out of a small factory in West Hollywood, California, in 1940. It was sold exclusively at the now-defunct Thrifty Drug Store chain, according to the ice cream company's website.

Rite Aid acquired Thrifty Ice Cream in 1996, according to the Los Angeles Times. Some of the drugstore's locations even kept with tradition to continue serving Thrifty Ice Cream in cones at ice ...