Smith Entertainment Group, which owns the team, said it's no longer pursuing that nickname. "An SEG executive shared that it explored every avenue to make Yeti work but that YETI Coolers,

It remains to be seen what the Utah Hockey Club's eventual nickname will be, but it reportedly won't be "Yeti" or "Yetis." ESPN's Greg Wyshynski

The franchise will use a final round of fan voting to decide among the Utah Mammoth, Utah Hockey Club and Utah Wasatch.