Reviews are a powerful way to market a business. Be it a small entrepreneurial venture or a large Fortune 50 enterprise, testimonials coming from happy customers build credibility and help you sell ...

With the convenience of e-commerce, it's become second nature for shoppers to glance at online reviews before making a ...

In today’s digital marketplace, online reviews wield significant influence over consumer decisions. From dining experiences to tech gadgets, shoppers frequently ...

Consulting reviews or ratings while shopping online has become second nature for many consumers. Whether you’re browsing for an investment purchase like a new couch or looking for everyday items like ...

A top rating used to mean a product or service was exceptional — think “five-star hotel.” But now, from Amazon to Yelp to Uber, five-star reviews are practically the norm. How did we get here? This ...

Ever wonder whether those glowing five-star reviews you see for products sold online are real? It’s hard to know for sure. In fact, research by Fakespot, a website that analyzes online product reviews ...

Business Insider's history traces back to 2007 when it was a tech and business blog called Silicon Alley Insider. It has since grown into a major site for news and lifestyle stories. In 2015, the ...

We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› Advice, staff picks, ...

While great customer reviews can boost sales, bad reviews can hurt them — those are obvious correlations. But did you know that there is a ratio between good and bad reviews even more important than ...

A wave of regulation and industry action has placed the flourishing fake review business on notice. But experts say the problem may be insurmountable. By Stuart A. Thompson Stuart Thompson covers the ...

The reviews tend to be a lot more honest than the actual product description. Sometimes, they can be pretty hilarious too. Amazon is known for having very thorough (and sometimes funny) reviews on the ...

When Kay Dean turned her keen detective’s eye on the reviews for a Toronto dental clinic, she quickly discovered something alarming. The reviewers behind the clinic’s glowing testimonials had also ...