“This more efficient process will enable us to develop compelling campaigns more frequently.” That evolution is about more than simply adding specificity and more words. Here are four easy tactics to ...

Whether you're conducting a yearly performance evaluation or a minor productivity checkup, the words you use make a large difference in the quality and message of a review. The right wording ensures ...

The handsome, articulate, intelligent man wore a bright green midriff peasant blouse. Not really. No intelligent person would do that. But I offer up this sentence not as an example of fashion sense ...

Unlikely as it sounds, the topic of adjective use has gone “viral”. The furore centres on the claim, taken from Mark Forsyth’s book The Elements of Eloquence, that adjectives appearing before a noun ...

QUITE a few grammar rules are surprisingly badly known by people who make it their business to tell other people how to write. Many journalists apply the Associated Press style book to their prose as ...