Persuasive techniques or strategies in written and spoken form have been developed throughout time as ways to influence others. In the business world, being able to influence others is key to being ...

Repetition is used in advertising as a way to keep a brand or product in the forefront of consumer's minds. Repetition can build brand familiarity, but it can also lead to consumer fatigue, where ...

Lisa Fazio is a assistant professor of psychology and human development at Vanderbilt University. In one of his radio addresses, Franklin Roosevelt once said that ”Repetition does not transform a lie ...

Forbes contributors publish independent expert analyses and insights. Scott Hutcheson teaches leadership at Purdue University. Earlier this month, I returned home from a two-week stretch of delivering ...