For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Part of the reason Google decided to start developing its own Chrome browser—all the way back in 2008—was to funnel people toward all of its web apps, from Google Docs to Gmail to Google Maps. And of ...

Have you ever found yourself frustrated with traditional search engines—endlessly scrolling through ads, irrelevant results, or worrying about your data privacy? In today’s world, where information is ...

Ever felt like Google knows you a little too well, or that one awkward search leads to a parade of inexplicable ads? If you ...

Senior Lecturer in Digital Ethics, Centre for AI and Digital Ethics, School of Computing and Information Systems, The University of Melbourne Damiano Spina has received funding from the Australian ...

Mozilla is making its first official move toward AI-powered search in Firefox. As part of a new experiment, Perplexity AI is now being offered as an optional search engine directly in the browser’s ...

When online search engines first appeared, they seemed miraculous. Now, though? It is a truth near-universally acknowledged that search is in the dumps, corroded by spam and ads. Big players like ...