Have you ever heard or seen something that left your body tingling? A gentle whisper, the crinkle of wrapping paper, the tapping of a finger, or the sound or sight of rushing water? If stimuli like ...

Northern Ireland’s iconic landscapes and vibrant city life are being showcased in a unique new digital project, as Tourism NI launches its first ASMR (autonomous sensory meridian response) track ...

If you spend time on YouTube or TikTok, you may have come across videos of someone whispering into a microphone, carefully slicing stacks of slime, or slowly ripping strips of paper. These videos are ...

Can ASMR boost tourism in Northern Ireland? Ireland correspondent Stephen Murphy explores the businesses looking to ASMR as a way to bring in curious travellers in Northern Ireland.

Sixty-five thousand people visit the Marble Arch Caves every year to see its ancient underground passages and striking limestone formations. Now a new tourism initiative hopes to entice even more ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

Tibetan and crystal singing bowls, gongs and rain sticks were used to capture the essence of the 330 million-year-old cave network Sixty-five thousand people visit the Marble Arch Caves every year to ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...