Physical book sales in the U.S. have generally trended ... M.M.LaFleur’s director of brand and integrated marketing. “When we think of our customer, she’s intelligent, but not snooty ...

The Art and Science of Digital Marketing and Advertising, the debut book by Meta chief marketing officer and VP of analytics ...

Vancouver, B.C.-based hybrid Page Two Books has introduced a business imprint known as Simplified. Business author Mike ...

It's your favorite book influencer's favorite book. Galley brags are hot across social media, and it's changing the way new ...

There’s a huge amount of forecasting involved in my job, what we’re going to sell, how many books we’re going to need ...

Looking to get a better handle on Facebook advertising, and the varying elements of Meta’s ad systems? This could help.

The Four Fs of Citizen Marketing One of the strengths of the book Citizen Marketers, besides explaining the concept, is the book's ability to detail, for the first time, the types of citizen marketers ...

This guide will help pinpoint the right audience, explain why ads sometimes miss the mark, and provide smarter targeting ...