What made them magical was the marketing," the Los Angeles Times reported. In addition to the futuristic tone of the slogan, ...

but the company ultimately decided to try it out. More than 50 years later, Advertising Age named it the best slogan of the ...

Similarly, Xerox's "The document company" describes its recent ... high quality is a given and is no longer an important marketing variable. An effective slogan should be brief.

A good presidential campaign slogan is memorable, meaningful, and appealing, according to Andrew Tejerina, marketer at Big Human, an ad agency and product development company. Business Insider ...