Many aspects of marketing can be quite dry and so infographics help to showcase important, must-know information for those in ...

The real question isn’t whether brand building or performance marketing is more important—it’s how they can work together. As AI, predictive analytics and automation reshape consumer ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Good morning. Here's everything you need to know in the world of advertising today. 1. Mark Zuckerberg was so scared of Google Plus he declared a company-wide "lockdown." At the time of Google ...

Sometimes it seems as though our generation fails to give the proper estimate and importance to the values of life ... we were able to support key marketing principles with numerous case studies ...

It is important for a marketer to understand the psyche of the HCP and not bombard him/her with unwanted information. Therefore, marketers must evaluate POC marketing partners based on parameters ...

Brand heritage advertising leads to higher construal levels. Brand heritage advertising leads to a decrease in perceived brand uniqueness, but the effect is mediated by the construal level. Brand ...

WASHINGTON—As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly the growth of CTV political advertising and programmatic ...

In other words, marketing mix can be said to be a very important marketing tool that consists of all the elements that impact the demand for the products that a firm offers. To elaborate on the ...

Good morning. Get your week off to a flying start by catching up on the most important advertising stories. 1. There were lots of trailers and teasers revealed last week from this year's Super ...