Hyper-personalized marketing drives both loyalty and conversion. Amazon and Zeta Global announced an advancement in generative AI (Gen AI) that will help scale applications using Amazon Web Services ...

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...

What a difference a year makes: In Q3 2024, Amazon saw its third straight quarter of decelerating ad sales growth and used its 2024 UnBoxed conference to announce small-scale changes to its various ad ...

Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform. Amazon’s Sponsored Brands have always been a central component in ...

Amazon Ads is not only officially on the map; it is actively recreating the map of media, entertainment and advertising. That was the verdict this week at the Amazon Ads conference in Austin, Texas.

Amazon brands appear in three of consumers’ top five preferred ad platforms, according to Kantar’s annual Media Reactions report 2025. Amazon takes first place, with Twitch in fourth and Prime Video ...

Amazon's dominance in e-commerce is facing potential competition from Chinese firms. Shein, Temu and TikTok Shop are each capitalising on their respective unique business models and marketing ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, according to new data from e-commerce analytics firm SmartScout. The ...

Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major agency holding company might be pivoting a large share of its programmatic business to Amazon ...

The global ecommerce market is expected to reach nearly $7 trillion by 2028. Online marketplaces like Amazon, Shopify and Etsy provide small businesses with opportunities to expand their reach and ...