Apple said on Tuesday it would host its annual fall event on September 9, when the company is expected to unveil new iPhones, watches and other devices. The event will be held at the Steve Jobs Theater in Apple Park and serve as a showcase of the company's efforts to integrate artificial intelligence into its devices.

Apple usually sends out invites in late August, but history and habit suggest this year’s iPhone event will fall on September 9.

Most years, the flagship smartphones are introduced in September. MacRumors highlighted a story originally reported by iphone-ticker.de that the Apple iPhone 17 event could be Tuesday, September 9, according to information gleaned from German mobile phone providers.