Apple iPhone 17 Special Event: Announcement Timing As for timing, the emails are usually sent out at around 8 a.m. Pacific, 11 a.m. Eastern, 4 p.m. U.K. The keynote itself will be at 10 a.m.

The most likely iPhone 17 event date is now the rumored iPhone 17 event date. No surprises there. But when should we expect Apple to actually confirm the date of its next big product reveal, and ...

Apple is widely rumored to unveil a brand-new iPhone 17 Air model at the event, which will replace the iPhone 16 Plus. It is expected to be extremely thin, with a body that measures less than 6mm.

Discover Apple event 2026 product lineup, including the M5 MacBook Pro, iPhone 17e, and Smart Home Hub. Innovation and performance redefined.