The blueprint for Apple’s new low-cost MacBook A18 Pro wasn’t born in a lab in Cupertino. Instead, it was defined in the aisles of an American retail giant.

Yesterday brought a surprising report about the development of an Apple pin, which The Information likened to the mysterious and as-yet-unreleased AI hardware device designed by Jony Ive. I have a ...

Apple's rumoured smartwatch project may be more than just an experiment, after Bloomberg reports that a big team is working on the device. At the start of the week, The New York Times and The Wall ...

Remember the report about Apple attempting to secure the rights to air Major League Baseball playoff games? Well, according to Yahoo Sports reporter Kendall Baker, the negotiations didn't go in ...

Apple finally unveiled its take on our generative AI future and that vision is pretty far-reaching. Apple Intelligence — Apple’s brand name for AI — extends across all of Apple’s platforms (the iPhone ...

Fruity cargo cult Apple is considering improving the quality of the cameras in its shiny toys as it experiments with a new concept called “value for money.” Daring Fireball‘s John Gruber claimed on ...

Apple Burlingame is the first Apple Store to trial the new feature. Apple is testing a streamlined pickup window for online orders at one of its stores in Northern California. The new initiative, ...

Apple occasionally commissions artists to experiment with how far they can push iPhone cameras. The third video in this series features water moving in slow motion. It’s enthralling, and it’s all ...

Apple’s iPhone roadmap is heading for a major reset in 2026, but not in the way the headline on every rumor thread once suggested. Instead of a straightforward iPhone Air 2 arriving on schedule, the ...

Apple experiments with a lot of things inside its laboratories, and many of these experiments never see the light of day. One of these experiments is a quite intriguing silicone band for the Apple ...

Your browser does not support the video element. Your browser does not support the video element. The reviews are in, and the tech press is lauding the Apple Vision ...