The iPhone 17 launch event will be ‘Awe dropping.’ Apple has announced the date of its next big event: September 9th, 2024, at 1PM ET / 10AM PT. The event, which has the tagline “Awe dropping.” will take place at the Steve Jobs Theater at Apple Park.

Apple on Tuesday sent invites to the media and analysts for a launch event at its campus. Apple on Tuesday sent invites to the media and analysts for a launch event at its campus on September 9 at 10 A.M pacific time. The tagline on the invite is: "Awe dropping."

Apple has now confirmed that its next special event will be on Tuesday, Sept. 9. Here’s what that means for the release of the new iPhone 17 series.