Then there was the aftermath of Dasani’s “initial launch” in the U.K. In March of 2004, major British news corporations began ...

Water's distinctive blue bottles have entered the limelight via TikTok recently, but is the water actually from Saratoga ...

We're here to simplify your next bottled water purchase by sharing 22 popular brands (including national top-selling brands ...

The bottled water category has traditionally been a low-involvement one; with bottled water itself regarded as nothing more than a commodity by many. Most people spend only a few seconds deciding ...

An curved arrow pointing right. Bottled water comes in two varieties. There's purified water, which is water from local sources (a.k.a. tap water) that has been filtered, and there's natural ...

Despite the crisp, cold convenience associated with bottled drinking water, there's a *huge* rift in which brands actually taste good. Some drinkers prefer Aquafina over Dasani (or even artesian ...

In almost 2 decades, built on a consistent message around Taste of Purity and strong association with fashion platform to drive premiumness and uniqueness, Aquafina has successfully elevated from a ...