Over the last few years, augmented reality has gone through a renaissance. The technology that overlays virtual objects over real-world settings has made major strides entering mainstream usage. As ...

Imagine delivering a marketing strategy in real time. Customers and clients get to experience your product or service as it is meant to be used. Augmented reality (AR) marketing takes the reins from ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...