McKinsey’s B2B Pulse Survey introduced the “rule of thirds.” Roughly one-third of B2B buying happens through self-service, ...

In today’s busy world, B2B content needs to work harder than ever before in order to cut through the clutter and be remembered positively. The opportunity for brand loyalty versus brand loathing can ...

Have you ever noticed how the tech we love and use every day seems designed more for our personal lives than for work? Think about the big players in tech—Apple, Google, Samsung. They make these ...

In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there. The ...

Top marketers from Amex GBT, Pearson and Kingsley Napley bust myths about B2B marketing. The quest among B2B brands to ...

Colorado Springs, CO / / October 16, 2025 / Franchise Now Franchise Now today announces the official launch of its groundbreaking Franchise Growth Engine, an AI-powered outreach platform designed to ...

Marketers are commonly working far more than they are contracted to, according to B2B Marketing’s first ever Salary Survey. The groundbreaking study of salaries and working conditions in B2B marketing ...

Forrester principal analyst Daryl Wright tells The Drum how CMOs are responding to the B2B buying journey being upended.

Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms – Google, LinkedIn, Microsoft, and more – plus expert tactics to reach ...

Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of ...

Questex, a leading information services and event company, today announces four of its brands – Bar & Restaurant News, Fierce ...

Conga will acquire the B2B business of PROS and will integrate to create a strategic combination of two "complementary solutions." ...