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EL SEGUNDO, Calif. — After 12 years of Brave Barbie being the solo star of Mattel's heartwarming initiative to create toys specifically for kids undergoing medical treatment, Ken is stepping up to ...

Barbie Video Girl — a version of the iconic doll that features a tiny video camera on her front and a small screen on her back — may be one of the odder gifts of the holiday season. One tech blogger ...

Barbie, the doll, is about to become Barbie, the techno-conversationalist. And one livid consumer advocacy group says — for the sake of kids — Mattel must quash the new toy before it hits shelves for ...

In her nearly six decades on toy-store shelves, perhaps no year has brought bigger change for Barbie than 2016. After watching the iconic doll's dominant market share slip every year since 2009, ...

Mattel, the toymaker behind Barbie dolls and Hot Wheels cars, is now officially woke. The company has launched its first gender-inclusive dolls to encourage more creative play for girls, boys and ...

A casual walk down the aisle in any toy store reveals a gendered toy divide so intense, it would give anyone with feminist beliefs a coronary: there are dolls, kitchen toys, and domestic appliances ...