Heineken is betting that consumers are sticking ... For its chief executive officer, selling booze-free drinks and traditional beer isn’t a zero-sum game.

Heineken recently launched its alcohol-free beer, Heineken 0.0, in Malaysia and it has caused quite a stir. While the biggest issue raised has been the fact that it is a non-halal drink meant for ...

When you think of Heineken, the first thing that comes to mind is probably a cold, refreshing beer. But this global brewing giant does a lot more than just making alcoholic beverages. From ...

Heineken will be reducing the ABV of Sol The Mexican beer will be reduced from 4.2% to 3.4% Heineken has made the decision in line with customers moving towards a ‘balanced lifestyle’ Heineken ...

For its chief executive officer, selling booze-free drinks and traditional beer isn’t a zero-sum game. “For a Friday night, [consumers] might want a regular Heineken, but maybe on a Monday ...