When resources are tight, creativity becomes your most valuable asset in marketing. In this challenge lies an opportunity to innovate, stand out and boost marketing ROI. Storytelling is a crucial ...

When you’ve painstakingly bootstrapped a software business and built it into a successful, cash-generating company, the last thing you’re probably thinking about is letting an outsider in on the ...

If you have ever built without a safety net, you know the feeling. Every hire feels heavy. Every tool subscription gets ...

Founders who have traditionally bootstrapped their companies—funding their businesses themselves, without help from outside investors—can struggle to maintain robust growth rates as they get larger ...

Building a profitable business during a period of economic uncertainty is nothing short of intimidating. But contrary to popular belief, it’s not impossible. Bootstrapping a startup is one of the ...

The startup life is nothing short of an adventure that is made of a series of mini-quests along the way. Those quests become increasingly difficult to complete when operating in bootstrapped mode, ...

Because I am a higher ed person, almost nothing related to my job is done alone. Every project, initiative and service that I work on, I do so with colleagues. The online programs I work on can’t ...

In the fast-paced world of startups, there's a common narrative: launch big, make noise and grab attention. However, as a seasoned marketing strategist, I've seen too many startups fall into the trap ...

BLACK HAT USA – Las Vegas – Tuesday, Aug. 5 – While many security startup founders look for venture capital, a Black Hat USA 2025 panel of three founders said it doesn't always have to be that way.

Shaily Mehrotra, the newest judge on Shark Tank India Season 5, is a self-made entrepreneur known for building a science-led ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. A strong digital presence is now essential for all healthcare ...