From airport looks to music videos, K-Pop stars as idol brand ambassadors are leading the charge in global Korean fashion ...

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

Encouraging customer advocacy can significantly boost trust and increase purchase likelihood without high costs. Partnering with small and micro-influencers, utilizing flexible affiliate programs, and ...

Getting your Trinity Audio player ready... You don’t have to be young, a famous athlete — or even an actual athlete in some instances — to qualify as a brand ambassador for an outdoor gear company.