Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

New CEO Brian Niccol has moved quickly to transform the world’s largest coffee chain, from cafe menus to the executive suite.

Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s moneymakers – its cafes. Photo: Alexandra Larkin It’s a steep hill to climb at a time ...

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the "vibe" from its ...

From self-serve milk to more free refills, Starbucks has been making multiple policy changes under new CEO Brian Niccol.

When Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're refocusing on what has always set Starbucks apart — a welcoming coffeehouse where ...

For Starbucks (SBUX) CEO Brian Niccol to achieve maximum greatness ... An iced latte is 21% cheaper. Head to Kansas City, Mo., and the issue remains the same. An iced latte at surging coffee ...

All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle ... said R.J. Hottovy, head of analytical research at Placer.ai, which ...