Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

For example, Starbucks has cut menu items, eliminated charges for milk alternatives, brought back condiment bars, and ...

Starbucks seems to bounce between two types of CEOs: those who care about coffee and atmosphere and those who worry about ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

New CEO Brian Niccol has moved quickly to transform the world’s largest coffee chain, from cafe menus to the executive suite.

In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to return the chain to its roots.

Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making ...

Starbucks Chief Executive Officer Brian Niccol is delivering a tough-love message to corporate workers: Step it up, get back in the office and take responsibility for improving the company’s ...