Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the company isn’t spending ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

Starbucks wants customers to stay, sip, and linger longer – but only if they’re buying something. During the company’s annual ...

Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in the company’s history. This week, the new CEO of Starbucks has a blunt ...

Starbucks CEO Brian Niccol wants everyone to know the “third place” is alive and well. It’s a concept the coffee giant has long embraced, giving guests a comfortable space between their home and ...

Starbucks shares are trading lower Thursday following reports suggesting the company is reorganizing to hold leadership more ...

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the "vibe" from its early days.

Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.” ...

Starbucks CEO Brian Niccol pointed to company leaders who were “not effective” as reason for a spate of recent changes aimed ...

Starbucks CEO Brian Niccol is urging employees to take more accountability and return to the office in the wake of major ...

Starbucks (NASDAQ: SBUX) has one of the most iconic consumer brands in the world. Last year, it brought on CEO Brian Niccol ...