Carr, speaking with Gary Shapiro, executive chair and CEO of the Consumer Technology Association, said the current ...

For the first time since Nielsen began tracking total television viewing across broadcast, cable, and streaming in its monthly “The Gauge” report, broadcast viewership has surpassed cable. Since 2021, ...

In a disruption of summer TV trends, a new school year and the return of football boosted broadcast and cable in Nielsen's Gauge report for August. The categories finished the month with 19.1% and ...

Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings to truly understand who their viewers are—and what keeps them engaged.