But the book itself was important here. Another look at the cover would show that Brown was reading INNER EXCELLENCE: Train Your Mind for Extraordinary Performance and the Best Possible life by ...

The moment went viral on social media. Internet sleuths dug deep through the footage and captured a snap of the book cover. It turns out Brown was channeling his "Inner Excellence" and indulging ...

The cover of "Inner Excellence" reads ... holds an average review of 4.8 stars on Amazon. Prior to Brown's "endorsement" of the book, "Inner Excellence" wasn't cracking many best-seller lists.