Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

In an increasingly competitive landscape, emotional loyalty remains a cornerstone of sustainable business growth. While transactional perks like discounts and points continue to dominate, fostering ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

A customer loyalty program shouldn’t focus on your brand preferences — it should be all about the customer. Omnichannel loyalty programs can be one of the most successful tactics for boosting revenue ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to an integral part of everyday life on customers’ personal devices. With ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Consumers want to interact with businesses on their own terms and in the ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

Building brand loyalty is one of the most critical contributors to the success of any business in today’s highly competitive market. A loyal customer base not only brings in consistent revenue but ...

Opinions expressed by Entrepreneur contributors are their own. A loyal, longtime customer is akin to fine wine: Producing it requires a considerable amount of work, and the aging process is where it ...