On Thursday, Butterfinger announced a radical revamp for the 95-year-old brand. Starting in 2019, the candy will have a new recipe and wrapper; the bars will use a different type of peanut and ...

Butterfinger fans are freaking out about the candy's new recipe. In February, Butterfinger's parent company Ferrero launched the "Better Butterfinger" campaign, with the tagline: "nobody lays a ...

When it comes to marketing within video games, few companies have made their brand known across several generations as the Butterfinger candy has. From subtle billboard advertisements such as ...