My-Best-Fit machine takes 200,000 different body measurements of shoppers. May 17, 2011— -- Shopping can turn into an anxiety-fueled excursion when women find they are a size 4 in one store but a ...

If you needed to explain how human beings buy clothes to, say, an audience of aliens, you would sound fairly ridiculous. Designers turn flat fabric into 3D body coverings in a limited number of sizes ...

When it comes to shopping for clothes, many Americans don’t know what size they are. There is no standardized sizing, which has led to fitting room nightmares and billions of dollars in returned ...

CUSTOMERS bought $9.6 billion worth of apparel online in the United States last year, according to Forrester Research, the Internet consulting firm. But not one of those customers tried anything on ...

A reader puzzled by seemingly inflated sizes seeks an explanation. By Vanessa Friedman Recently I popped on a favorite T-shirt purchased some years ago. It fits nicely, but I noticed that it was a ...