Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. [Photo: Coca-Cola] A new ad campaign called “Every Coca-Cola ...

Brands can very precious about their logos. The typical brand manual comes with several pages of guidelines including unlikely examples of skewed, warped and similarly distorted applications with big ...

Logos for household brands become so ingrained in our brains that it’s hard to believe any detail about them can go unnoticed. And yet there are dozens of secret messages in company logos, and once ...

The Coca-Cola brand and its white logo on a red backdrop is one of the most recognisable in the world but there’s more to it than meets the eye, including a subliminal message easily missed ...

While there aren't many brands that can get away with 'debranding' their ads, we've seen a few such as McDonald's try ditching their logo in recent months. But perhaps the most famous example dropped ...

Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label (or maybe even that Coca-Cola yellow ...

Ah, logos. Those little symbols that often pack a punch of nostalgia as soon as they flash across our screens or pop up in ...

The Coca-Cola company announced that Sprite will stop using its famous green bottle and switch to clear plastic beginning in August. The change in look, ironically, is part of a push by the soft drink ...

New year, new Diet Coke! The brand is kicking off 2018 with a new can design and four new flavors, Coca-Cola announced Wednesday. The new design maintains the brand's iconic silver background but ...

Diet Coke has changed its logo on cans, replacing the traditional Diet Coke script with a very large and prominent DK label. This is creating quite a stir, evoking memories of “New Coke” for many ...