The analysis of visual color and color variation is an important exercise for numerous markets and industries. Here, we describe in detail protocols and optimal practices for dependable and sturdy ...

Many home landscapes burst with color in early summer, only to fade into a flat, uninspiring green by midseason or become ...

When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays and in-store product displays are examples of ...

Color awareness has long been a puzzle for researchers in neuroscience and psychology, who debate over how much color observers really perceive. A new study finds that people are aware of surprisingly ...

When implementing web design and creating web content, we must carefully consider the use of colors. Our color choices impact our users, who may be color blind, have low vision, or some other ...

Rearing experimental animals under special illumination, researchers have found new evidence that early visual experience is indispensable for the development of normal color perception. Rearing ...

The Delboeuf Illusion affects perceptions of the relative sizes of concentric shapes. This study was designed to extend research on the application of the Delboeuf illusion to food on a plate by ...