The catchphrase won various awards and was ranked in the Top 10 Commercials of All Time by TV Guide. Despite its launch in ...

Ad slogans are tending toward the cryptic these days. Many of them make no sense, just random pairs of words linked together by the desperation of latter-day Don Drapers.

The Importance of Ad Slogans. For more than 100 years, companies have used slogans in their advertisements.

Slogans and ad campaigns can be make-or-break for companies both new and old. Brands are notorious for quick, light, and catchy slogans expertly crafted to stick in your mind for days.

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

Two advertising tag lines recently activated my gag reflex. First, there's Droid touting "the next generation of does." The commercial immediately creates a new elite -- Gen Does -- to which only ...

When it comes to advertising slogans, sometimes it’s best just to leave well enough alone. After 40 years, Burger King is ditching its iconic “Have It Your Way” slogan and adopting the vaguel… ...

In 1988, Nike launched its “Just Do It” campaign to revive slumping sales—Wieden+Kennedy even doubled the ad budget to ...

Adapting to new channels. The challenge today lies in adapting iconic slogans to a fragmented media landscape. Unlike the 1980s, when a single TV ad could reach millions, brands must now navigate ...