Technological advancements and changing market dynamics have shaped the evolution of marketing and communications functions within major organizations. Initially, marketing and communications were ...

When I heard Nvidia CEO Jensen Huang announce a series of new AI platforms and products at its Game Developers Conference 2024 that would accelerate computing, I reflected on how the AI-era would ...

Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general thought leadership. But when leveraged strategically, the communications ...

Proving the link between investment in corporate communications and business outcomes has always been hard. But it is getting easier. Especially in times of economic uncertainty, the value of ...