AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Key insights: Pushback on fees, BNPL and new technology are shifting how consumers shop and make payments. What's at stake: Swipe fees for credit cards and debit cards totaled $187.2 billion in 2024, ...

The advent of the internet and the subsequent rise of online shopping have revolutionized the way consumers shop. With just a few clicks, shoppers can now browse through a vast array of products and ...

All told, it's pretty clear to Target that a big shift is happening in the context of consumer spending. The fact that Target ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead, said Mark Mathews, vice ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...

Based on US health insurance consumer behavior reported in the eHealth Insights: 2020 Retrospective report, notable trends of the past year to watch for in 2021 include the popularity of $0 premium ...