Experimental work in consumer behavior aims to understand the psychological and social motivations behind individuals’ responses to various stimuli. Scholars in the PhD program in Organizational ...

Students can specialize their research agenda around topics such as sustainability, sales management, innovation and entrepreneurship, consumer or organizational behavior ... tailored mentorship ...

Within the prestigious College of Business, we proudly offer two exceptional graduate programs ... As a small, tailored program, we can also guide specializations in areas such as consumer behavior, ...

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing ... the Year award from the American Marketing Association.

Marketing Strategy 26:630:676 Consumer Behavior The remaining courses may be chosen from this list below. Other courses may be substituted with approval of the adviser, doctoral coordinator, and ...