Between social media, email, blogs, ebooks and more, it’s becoming apparent that the written word plays a part in our daily lives now more than ever before. As a result, the ability to write ...

When a professional sets pen to paper, they focus on specific critical elements that can help them connect with the consumer. Copywriting is an art that leverages the audience's feelings while at the ...

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There are currently an estimated 131,200 copywriters in the United States with market is expected to grow by more than 7% between 2016 and 2026. However, like many sub-sectors in the marketing and ...

Whether they are recent graduates from communications, marketing or related degree programs or job seekers entering the field midcareer, rookie communications pros often possess a limited ...